Record the exact claim, supporting document or product-level record, who checked it, and when. A brand’s own claim is attributed to the brand; it is not independent certification.
Know what’s known. Label the rest.
These are the planned Closet Passport evidence fields. They describe the support for a specific statement—not a sustainability rating for the whole garment. The current site does not automatically verify products or maintain a garment passport.
Show the inputs and calculation. Cost per wear is an estimate when the wear count is incomplete. It does not measure environmental impact.
Leave missing information unknown. Do not infer materials, labor conditions, certification, or environmental performance from an image, price, or brand name.
Keep client-reported wears, repairs, borrowing, transfers, and paused purchases separate from independently checked facts. A planned action is not a completed outcome.
A product label or certificate supports only its stated scope. HMS is not a certification body, and an HMS record is not an EU regulatory Digital Product Passport.
Fast tools. Human taste. Your actual closet.
Our service direction is to use technology for organizing information and exploring possibilities, with a stylist responsible for the recommendations they deliver. The current moodboard is a manual planning tool. Automated AI outfit generation and human approval inside HMS+ remain planned features.
A saved outfit, a vote, and a completed wear are different outcomes. StylePoints recognize participation; winning a poll does not make an outfit more sustainable.
Planned Closet Passport records
Garment reactivated
A previously inactive item is worn again and the client confirms the wear.
Repeat wear
A client logs another confirmed use of a garment after the starting date.
Repair or alteration completed
The client confirms that the physical work was completed—not merely recommended.
Item recirculated
The client confirms a completed resale, swap, or donation transfer.
Purchase intent paused
A client identifies a contemplated purchase and confirms that it was postponed or avoided.
Customer savings
The stated price of a confirmed avoided purchase, or completed resale proceeds, recorded separately.
Cost per wear
Client-provided purchase price divided by client-confirmed wears. Unknown values remain unknown.
Outfit combination saved
A complete look the client approves for future use. Saving an outfit is not counted as wearing it.
How recommendations are ordered
We begin with the lowest-input action that can solve the client’s need.
1Rewear what already works
2Restyle it into new combinations
3Repair damage or wear
4Alter the fit or function
5Resell or otherwise recirculate it
6Responsibly replace only when the need remains
How we communicate claims
We use narrow, attributable language. We do not describe a garment, outfit, or recommendation as “green,” “eco-friendly,” “planet-positive,” or “zero impact.” Recommendations explain why they were made, including fit, function, outfit yield, duplication risk, care needs, budget, and cost-per-wear potential.
Source and date attached
Any market or environmental statistic shown publicly is linked to its source and dated so clients can judge its relevance.
Scope stays visible
UK, EU, U.S., and state-level findings are identified as such rather than presented as universal facts.
Estimates are labeled
Projected savings, outfit potential, and future-use recommendations remain estimates until the client confirms an action.
No impact double counting
A repair, resale, donation, or paused purchase is recorded once and is never converted into a broad environmental benefit without a validated method.
Founding pilot safeguards
The Closet Passport is designed to help a client make better wardrobe decisions—not to score, shame, or pressure them. Clients control what they share, may correct their wardrobe record, and confirm outcomes before those outcomes are counted. Partner referrals will disclose any future financial relationship, and shopping recommendations remain optional.
Why we lead with wardrobe value
Recent U.S. consumer research found that price, value, fit, and quality outweigh sustainable production as purchase drivers, while trust in sustainability labels remains low. That is why HashtagMyStyle leads with better outfits, fewer mistakes, and clearer value—and reports specific wardrobe actions instead of relying on vague labels.
YouGov · September 2026
The findings inform our customer-facing message and claim policy; they do not predict an individual client’s priorities.
Read the U.S. findings ↗Sources informing the method
Bluesign · September 16, 2026
Revised criteria and the certification scheme are open for consultation through October 30. This supports careful attention to evidence and certification scope; it does not certify an HMS recommendation.
Read the consultation ↗eBay · Endless Runway, September 2026
eBay’s pre-loved runway initiative combines professional styling, cultural storytelling, and live shopping. It informs our closet-challenge format, not a promise of demand or affiliation.
Explore the initiative ↗Vogue · September 14, 2026
Reporting on Google’s designer collaborations shows AI being used to explore styling before production. This informs our planned assistive approach; HMS has no affiliation with Google or the designers.
Read the reporting ↗FTC Green Guides
FTC guidance says broad, unqualified environmental-benefit claims are difficult or impossible to substantiate and should be qualified with clear, specific benefits.
Read the FTC guidance ↗EU consumer green-transition rules
The rules apply from September 27, 2026 and strengthen protections against vague environmental claims, unreliable sustainability labels, and greenwashing.
Read the Commission update ↗European Commission DPP Registry
The operational registry and testing environment launched July 20, 2026. We use this only as directional context for structured product and wardrobe information.
Read the Commission announcement ↗California Textile Stewardship Program
California is building a producer-funded system for textile collection, reuse, repair, and recycling, with regulations planned to take effect no earlier than July 2028.
Read the CalRecycle timeline ↗Oxfam State of Style 2026
The UK study found 32% of wardrobe items went unworn, 64% bought clothing they were not actively seeking after digital exposure, and 20% discarded unwanted clothing rather than repairing, donating, or reselling it.
Read the Oxfam findings ↗ThredUp 2026 Resale Report
GlobalData projects a $393 billion global secondhand apparel market by 2030, with Gen Z and Millennials driving more than 70% of growth.
Read the resale report summary ↗Ellen MacArthur Foundation
The report examines how policy can support resale and repair business models. These findings are industry context, not a forecast for HashtagMyStyle.
Read the research summary ↗